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Junk Food TV Ads Drastically Increase, Target Black Kids

By Victor Trammell

Fast food companies, unhealthy snack manufacturers, and other malnutrition junk cartels are drastically increasing their television marketing campaigns to brainwash your children into eating harmful products loaded with hazardous ingredients.

According to the Huffington Post, black children are the main targets of these increased levels of junk food ads that have been bombarding televisions sets across America over the last several years. Sarah DiGiulio, a columnist for The Huffington Post wrote the following in an article that was published online Wednesday (December 21st):

“A new study showed that over a four-year period, kids viewed up to 30 percent more TV ads for unhealthy foods and beverages even though their time in front of the TV stayed the same. And black kids consistently viewed more unhealthy food ads than white kids did.” (The Huffington Post)

The study that DiGiulio wrote about in her article was conducted by the Rudd Center for Food Policy and Obesity. “About two-thirds of food ads promoted fast foods, other restaurant foods, breakfast cereals, candy and snack foods. Mostly foods that (we know from other research) are high in sugar, fat and sodium,” said Frances Fleming Milici, a research associate at the Rudd Center in an exclusive interview with the Huffington Post.

Frances Fleming Milici was also a co-author of this recently released Rudd Center study, which analyzed how black children are disproportionately targeted in these junk food television ads. DiGiulio’s article accurately exposed how these disparities are determined when it comes to race. She went on to write:

“The researchers used data from the TV ratings agency Nielsen about TV viewing patterns in 2008 compared with 2012, and the number of ads served for various categories of food. The data was broken down by race, age and network type. Black adolescents (ages 12-17) saw 30 percent more food ads in 2012 than in 2008, while white adolescents saw 18 percent more. Black preschoolers (ages 2-5) saw 16 percent more food ads, compared with four percent for their white counterparts. And the jump was five percent for black children (ages 6-11), compared with two percent for white children.” (The Huffington Post)

The encouragement of healthy eating habits and avoiding the health crisis being experienced by black children in America definitely must be started in the home. Black parents and guardians have to be vigilant when it comes to providing healthy eating choices for their children on a regular basis. They must also be cognizant of how their children are educated as well.

For more information and a step by step guide on how to transition your children and family to homeschooling,

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